It’s the company’s latest effort to attract and retain customers in a business notorious for high churn rates. The add-ons are now available for customers using Blue Apron’s mobile app and will become available on its website in June, Kozlowski said. “Product innovation, which includes add-ons, the newest introduction to our menu, is one of the key pillars of our growth initiative, and we expect to continue to launch new products over the bounds of this year,” Randy Greben, the company's chief financial officer, said during the earnings call. The company's current strategy centers on innovation and increasing spend among its most loyal customers. To see how the meals factor into your plan, just scan the meal barcode to track it on your WW app.Nearly a year after it turned a profit off pandemic-fueled demand, Blue Apron is once again struggling with the difficult economics of the meal kit business. (Some are meatless, FYI, but that’s definitely not always the case.)Įach WW meal also has the number of SmartPoints all counted up for your individual plan color. WW meals aim to go the extra mile in terms of healthfulness by emphasizing veggies and keeping the total calories, saturated fat, sodium, and added sugar in check. Vadouvan & Cashew-Crusted Tofu with Chutney-Braised Vegetables & Cilantro Sauce.Sheet Pan Harissa-Honey Chicken with Vegetables & Roasted Lemon Labneh.Couscous-Stuffed Poblano Peppers with Spinach, Raisins & Tahini Dressing.Tilapia & Creamy Romesco Sauce with Barley, Tomatoes & Brussels Sprouts. Some examples from the always-changing weekly menus: (Most are in the 25-to-45-minute range, but some take an hour.) Just as good, the recipes are easy to follow and each one specifies how long it’ll take to make. Like all of Blue Apron’s offerings, the WW meals feature fresh, high quality, non-GMO ingredients. It’s all about fresh, globally inspired flavors.
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